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Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity

Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity

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Author: Garrett B. Gunderson
Publisher: Greenleaf Book Group LLC
Category: Book

List Price: $21.95
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Rating: 4.0 out of 5 stars 49 reviews

Media: Hardcover
Edition: First Edition
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2

ISBN: 1929774516
Dewey Decimal Number: 332.024
EAN: 9781929774517

Publication Date: July 1, 2008
Availability: Usually ships in 1-2 business days

Also Available In:

  • Kindle Edition - Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity

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Editorial Reviews:

Product Description
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.

Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more:

  • 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
  • Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
  • Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
  • Debt may not be what you think it is and why that matters to your prosperity.
  • 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns.

Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.


Customer Reviews:
Showing reviews 1-5 of 49
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5 out of 5 stars Killing Sacred Cows   July 10, 2008
John C. Oconnor (Santa Monica, CA United States)
43 out of 59 found this review helpful

As a long time CFP (Certified Financial Planner) I was shocked & disbelieving with the sort of information that Garrett Gunderson lays out so well in his book, "Killing Sacred Cows". When you have spent over twenty years in the financial services world and a different or supposedly better approach to financial planning comes out I was and most advisor's are naturally very skeptical. The claims of the approach that Garrett advocates just seemed to me to be "too good to be true".

After a great deal of rigorous research I have had to acknowledge that what Garrett says is actually very solid.

The most upsetting thing for me as a CFP was the realization that so many of my clients have been misled by me using the standard financial planning approaches that most all of my fellow professionals also use or misuse.

Garrett Gunderson has put this bigger picture (holistic) economics based approach into such a well written and totally solid book that is easy to read and more importantly it is easy for normal people to begin to see beyond the standard financial planning BS that is being taught to everyone.

You can not help but be a much more wise and aware steward of your precious life resources (money, time, attention, energy...etc) by picking up a copy of Garrett's excellent book "Killing Sacred Cows" as soon as you can.



5 out of 5 stars Eye Opening   July 22, 2008
R. Bradshaw
13 out of 19 found this review helpful

I never really thought about my beliefs as "Sacred Cows." This book helped me to open my eyes and see many of my personal sacred cows that have been holding me back. I have read Rich Dad Poor Dad, and many other finance books. They have been very helpful, but I think that "Killing Sacred Cows" is one of the best. Garrett Gunderson is insightful, and shares many good examples.

Seeing blindspots, myths, and Sacred Cows for what they are is important, and this book helped me to do just that.



5 out of 5 stars How the book Killing Sacred Cows has benefited me.   July 29, 2008
J. Reid
13 out of 19 found this review helpful

There are books you read and you wonder how you could have lived without their wisdom prior to reading. They are the same ones that you wish you would have read sooner. For me, Killing Sacred Cows is definitely one of those rare books.

The philosophies & perspectives in Killing Sacred Cows have completely changed me, my family and the direction we are taking our lives. It has challenged me to view every decision I make (financially, mentally, with my family, spiritually & physically) from a much different and better place. I was once told that the quality of your life is in direct correlation to the quality of the questions you ask yourself. Garrett's book challenges its reader to answer and ponder some of the most insightful questions I have ever come across.

What I enjoyed most about the book was that I thought I was sitting down to read a book that was "only" about personal finance, which would normally bore me to tears. Instead I found that with each page came amazing insight and ideas for every aspect of my life, including my finances. The reason a book on finances challenged me to look at all aspects of my life is due to the fact that Garrett argues, which I believe to be his most powerful lesson, that finances and personal wealth are not beyond you as a being, but an extended realization of you. Under that assumption, the book challenges you, rather than the products you choose to invest. Now that I have completed the book, my mornings ritual is to utilize the book as a way to get my mind going in the most productive direction possible by reading small excerpts from each of the chapters.



5 out of 5 stars Look out "Rich Dad!"   July 31, 2008
Christopher Miles (Highland, UT)
13 out of 19 found this review helpful

Garrett directly addresses what is weak in the financial world - too much strategy with nothing to make the strategy really work. Garrett teaches what are the hidden secrets to making strategies really work. This current version is much more insightful with numbers, facts, charts, etc. that doesn't just "tell" you the problem, but shows you and gives hope that one can break the social norms, live a life of purpose, and create wealth more quickly and safely than what traditional advice offers. I highly recommend this to anyone looking to try something that really works.


5 out of 5 stars A Valuable Twist on Traditional Financial Thinking   August 15, 2008
Jo Ana Starr (USA)
21 out of 31 found this review helpful

I used to work in financial services; I left because I didn't believe in the concepts we were trained to share with others. Investing all of your extra cash in high risk/potentially high return instruments in response to your concern about possible future lack, often robs people of the best possible present moment. I don't believe that we can afford to live without planning for tomorrow, but heavily mortgaging your present for a possible better future may not be the best move either.

The author shares with the reader a different way of looking at day to day finances, retirement planning, and general investing. His approach allows for investing without that quake of fear in your stomach every time you open the financial section of your newspaper.

This book fills an important gap in the financial planning/get rich sooner than later book section you'll find in all the bookstores. It presents an open-hearted, sensible, fearless approach to money and its long term accumulation that will strike a lot of people as the right way to go.

Mr Gunderson's success is a testament to the methods he shares here. This book is highly recommended.


Showing reviews 1-5 of 49
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